Posts Tagged: tech

Ilex Content Strategies in 2017

Ilex Content Strategies in 2017

Uncategorised, B2B, business, Future, Growth, Ilex Content Strategies, Marketing, Tech, Telco , 03 February, 2017

Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies.

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How KLM Is Servicing Its Social Media with Artificial intelligence

How KLM Is Servicing Its Social Media with Artificial intelligence

Agents, AI, Airline, Analytics, Answers, Artificial Intelligence, B2B, Big Data, Bots, Branding, Brands, CRM, Data, SM, SMM, Social Media, business, DigitalGenius, eCRM, Future, Intelligence, KLM, Marketing, Method, Tech, Technology , 27 October, 2016

Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...

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What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign

Usain Bolt, USP, Video, Virgin, World Record, 2016, Advertisement, Audience, B2B, B2C, Big Bang Theory, Branded content, Branding, Brands, Celebrities, Computer, Content, Speed, Endorsements, Future, Iconic, Intel, Intelligence, IT, Jim Parsons, Lightning, Marketing, Messaging, Michael Phelps, Mo Farah, Olympics, Processing, Rio, Swimmer, Targeting, Tech, Telco , 13 October, 2016

This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not...

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3 Tips for Getting Started on LinkedIn

3 Tips for Getting Started on LinkedIn

Touch Points, B2B, B2B Content Marketing, Brand, Branding, Content marketing, SMM, Social Media, Social Media Marketing, Sponsorship, Campaigns, LinkedIn, Marketing, Objectives, Platform, Profile, Telecoms, Tech, Technology, Telecommunications , 07 October, 2016

LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...

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How to Select the Best Tech and Telecoms Content Marketing Agency

How to Select the Best Tech and Telecoms Content Marketing Agency

Tips, Touch Points, Work, Worldwide, Agency, Audience, B2B, Checklist, Complex, Content, Content Marketing Agency, Services, Short term, Speed, business, Driven, Efficient, Expertise, Global, Global Agency, Goals, Guidance, Long term, Marketing, Mkting, Objectives, Procurement, Purpose, Quality, Relationships, Results, Telecoms, Tech, Technology, Telecommunications , 23 September, 2016

Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth...

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5 Tips for Writing Winning Tech Awards Entries

5 Tips for Writing Winning Tech Awards Entries

Tips, Universal, Winning, Awards, B2B, Celebrate, Content, Simple, SMB, SME, Story, business, Entries, Entry, Global, Headings, Marketing, Merit, Points, Telecoms, Tech , 31 August, 2016

It’s award season in the tech and telecoms industry, meaning that it’s time to put forward your business’s achievements for recognition. Awards entries can be time intensive, especially for smaller...

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Technology Content: The Power of Social Media

Technology Content: The Power of Social Media

B2B, Brand-customer Relationship, Brand narrative, Branding, Communication, Content, Conversion, Creativity, Social Media, Strategy, Engagement, influence, Marketing, The Power of Social Media, Tech, Technology , 25 August, 2015

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?

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Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015

ACC, Asian Carriers Conference 2015, B2B, Branding, Carrier Conference, Cataleya, Communication, Content, influence, Marketing, Philippines, Tech, Technology, Telecommunications , 19 August, 2015

We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.

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What’s The ‘Real’ ROI for Technology Brands Excelling in Content?

What’s The ‘Real’ ROI for Technology Brands Excelling in Content?

Audience focus, B2B, Brand narrative, Communication, Content, Content advantage, Content marketing, Engagement, influence, Marketing, Perception, ROI, Tech, Tech Content ROI, Technology , 03 August, 2015

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.

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5 Tips for Making Your Tech Content More Accessible

5 Tips for Making Your Tech Content More Accessible

5 Tips, accessibility, B2B, Content, Content formation, Content marketing, Content power, Strategy, Engagement, influence, Marketing, Tech, Technology, Technology Content , 27 July, 2015

Technology detail can be complex but marketing content for technology brands has to be simple.

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